# TikTok Publishes 2025 Trend Playbook for Manufacturers

TikTok has revealed a brand new information for trend manufacturers that wish to drive curiosity within the app, which features a vary of notes on key trend tendencies, communities, TikTok advert ideas, and extra.

You’ll be able to obtain each EU and META variations of TikTok’s 2025 Trend Playbook right here (with e-mail sign-up), however on this submit, we’ll check out a number of the key notes (from the EU model).

First off, TikTok’s 2025 trend information seems at rising trend tendencies general, with a deal with smaller creators.

These are the varieties of creators who can acquire traction on TikTok, and the information seems to assist these customers faucet into expanded alternatives.

The information additionally seems at how TikTok customers particularly have interaction with trend content material, and what they’re searching for from creators/manufacturers:

There’s additionally an summary of “Type Tribes” within the app, which may enable you to higher perceive how TikTok customers have interaction with associated content material.

TikTok has additionally included a step-by-step overview of TikTok promotions:

Together with extra in-depth notes on its varied advert sorts, whereas the information additionally has a media planning information to assist map out your technique:

There are additionally extra particular TikTok creation ideas, and notes on find out how to faucet into tendencies, through the use of TikTok’s Inventive Heart instruments.

It’s a helpful overview, which takes a easy, however efficient strategy to mapping out find out how to faucet into rising tendencies within the app.

And there are positively some worthwhile notes in there, and even in the event you assume you recognize all that you must about TikTok promotions, it’s value looking.

You’ll be able to obtain TikTok’s 2025 Trend Playbook (with e-mail sign-up) right here.