TikTok has revealed the most recent model of its vacation purchasing information, which features a heap of stats and insights that will help you plan your vacation advertising campaigns.

TikTok’s 16-Web page “Holidays For You” information is formatted extra like an infographic, with a variety of information factors squeezed onto every web page.

As you possibly can see, the format is pretty tight, so whereas it’s only 16 pages, the insights included are intensive.

This primary a part of the information seems to be at key hashtags and content material tendencies across the holidays, and the way TikTok customers are planning to buy, and have interaction with the occasion.

There are additionally notes on person buy exercise and engagement in particular purchasing classes.

TikTok additionally consists of notes on engagement tendencies, and the way manufacturers can faucet into various kinds of behaviors and pursuits.

There are additionally particular marketing campaign suggestions and timelines to help in your planning.

And notes on content material planning:

It’s a great information, with a heap of information, and if you’re planning to make the most of TikTok in your vacation advertising, it’s positively value a glance.

You possibly can obtain “TikTok’s Holidays For You” playbook right here.