Social Media

# TikTok Provides Instagram Notes Like Characteristic to Inboxes

As a result of originality is overrated. Or sensitivity round it’s. I don’t know.

Both approach, this week, TikTok has launched a brand new choice to share a brief, text-based “thought” within the app, that’s then displayed in a speech bubble kind show in your Tales bubble on the high of your inbox.

TikTok Thought

As you possibly can see in this instance, shared by Jonah Manzano, some TikTok customers are actually being prompted so as to add a thought, which is then displayed of their inbox within the high Tales feed.

It is also proven in your profile picture:

TikTok Thought

Look acquainted?

That’s as a result of it’s basically Instagram Notes, beneath a distinct identify, and in a distinct app.

Instagram notes

Sure, TikTok’s basically copying IG’s Notes possibility, which has been a success with youthful customers. However TikTok can’t name its model “Notes” as a result of that’s what it’s already named its separate picture sharing app, which you would possibly argue can also be a duplicate of IG.

TikTok Notes

I imply, it’s probably not, the format and UI are totally different. However the concentrate on sill pictures harks again to Instagram’s historical past, and may very well be considered as one other effort by TikTok to department into what’s historically been Instagram’s territory.

However actually, each TikTok and IG are just about the identical app nowadays anyway.

Positive, folks use each TikTok and IG otherwise, and totally different audiences will gravitate in the direction of one or the opposite. However with 50% of the content material you see on Instagram now coming through AI suggestions, that are predominantly video clips, the 2 are very related of their choices. Although TikTok’s algorithm remains to be just a little higher at responding to your pursuits.

However the two apps have been copying one another forwards and backwards for therefore lengthy now that characteristic replication nearly anticipated, so it’s no shock to see TikTok additionally incorporating IG Notes into its expertise.

So will it work?

I imply, it has on IG, in keeping with Meta’s reporting anyway, and which will properly point out that it’ll be a winner for TikTok as properly. So why not add it, and in any case, strive it out?

TikTok’s at the moment testing the brand new possibility out with some customers.


Andrew Hutchinson
Content material and Social Media Supervisor

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