# TikTok Provides Choice to Activate Buyer DMs Throughout Stay-Streams

TikTok’s rolling out one other means for live-streamers to generate direct leads from their broadcasts, with the choice to change on DMs throughout live-streams.

As you’ll be able to see in these examples, posted by social media researcher Jonah Manzano, TikTok is now informing live-stream creators that they will activate DMs throughout streams through a “LIVE setup for shopper acquisition” menu inside the broadcast choices.

That’ll then add a message CTA button inside your broadcast, in order that viewers can rapidly and simply get in touch through the stream.

Which might be a great way to generate leads, and spark extra curiosity throughout your TikTok LIVEs.

TikTok’s been attempting to spice up curiosity in live-stream commerce after seeing massive success with the identical in China, the place stay commerce now generates the vast majority of the income in Douyin, the native model of the app.

Certainly, Douyin is now producing $500 billion in gross sales per yr, with its streaming choices producing massive curiosity, although the identical hasn’t caught on in Western markets as but.

That mentioned, curiosity in TikTok buying is rising. Final yr, TikTok reported a 3x enhance in gross sales on Black Friday, with live-stream gross sales, particularly, driving important curiosity. TikTok’s additionally seeing extra curiosity in its in-stream buying choices in South East Asian markets.

On the similar time, TikTok experiences that common curiosity in live-streaming within the app can be rising.

TikTok says that over 100 million creators went stay within the app in 2024, with 46 million creators launching their first-ever stream.

So there are indicators of potential progress, and as such, including in additional choices to drive LIVE commerce and gross sales exercise looks as if a logical progress push for the app.

LIVE DMs is one other step on this route, and perhaps, that might assist to spark extra curiosity from manufacturers in broadcasting within the app.

Both means, it’s one other consideration to your TikTok strategy.

We’ve requested TikTok for information on whether or not that is being rolled out to all customers, and we’ll replace this put up if/after we hear again.