# TikTok Offers an Overview of Its New Model Consideration Advertisements [Infographic]

This could possibly be a invaluable possibility to your TikTok promotions.

TikTok not too long ago launched its new Model Consideration adverts, which allow advertisers to focus on totally different viewers sub-segments primarily based on the place individuals are within the buy journey.

This builds on TikTok’s Market Scope insights, which might present viewers perception primarily based on whether or not they’re within the “Consciousness,” “Consideration,” or “Conversion” stage.

Model Consideration builds on this, with a customized advert concentrating on possibility that hones in on every phase.

It could possibly be a great way to achieve totally different patrons, with variable messaging, offering extra methods to maximise your TikTok adverts.

If that sounds fascinating, TikTok not too long ago shared a new overview of Model Consideration Advertisements, which supplies extra data on how they work, and their effectiveness (primarily based on early outcomes).

Some additional notes to your consideration.