As a result of short-form video is tougher to monetize than longer sorts of content material, during which platforms can insert advertisements for income share.

As such, TikTok has needed to develop extra inventive alternatives to assist customers generate income. And with dwell stream procuring additionally failing to take maintain, which has been an enormous winner for the app in its Chinese language homeland, it’s now branching out into new monetization avenues, to facilitate extra alternatives.

Enter ‘Sequence’.

TikTok’s new Sequence choice allows creators to paywall sure content material, so as to increase income potential within the app.

As defined by TikTok:

“Developed with our neighborhood’s love of sharing genuine tales, experience and experiences in thoughts, Sequence allows eligible creators to publish Collections of premium content material behind a paywall which viewers can buy for entry. One Sequence can embody as much as 80 movies, every as much as 20 minutes lengthy, giving individuals a brand new, longer format to observe their favourite creators and content material.”

So it’s a long-form monetization play, throughout the short-form app, however monetized by way of direct funds, versus advertisements (like YouTube’s Companion Program).

Sequence will considerably develop the canvas for TikTok stars, enabling them to publish unique, paid content material for his or her largest followers. Which might even see some cross-posting their long-form materials from YouTube as a way to develop their revenue streams, and will ultimately lead to extra of them spending extra time growing their viewers on TikTok, relying on how a lot income they will make.

Which would be the huge query. YouTube allows creators to deal with their content material by merely monetizing their movies, with little extra effort than making use of to this system and ticking a field. Sequence is a step in the identical route, however it’ll nonetheless require some extra work to package deal and promote these unique clips. 

Which can be price it, however it all is dependent upon how a lot your viewers can pay, how persistently they’ll convert, and the way a lot effort it takes to keep up.

In essence, it’s going to possible be a viable choice, however most likely just for a small proportion of high creators which have already constructed a following that’s keen to pay for extras.

Or grownup performers. On that entrance, TikTok says that each one Sequence content material must abide by its Group Tips, which incorporates guidelines towards nudity and/or sexual exercise. However it does seem to be some in style TikTok stars might use this as a kind of gentle model of OnlyFans, by skirting the foundations within the app.

TikTok says that creators will be capable to choose how a lot their Sequence ought to price ‘that greatest displays the worth of their unique content material’, with costs ranging between $1 to $190. Customers will then be capable to buy entry by way of direct, in-video hyperlinks or from the creator’s profile.

It might be an attention-grabbing new choice for creators to check, and it’ll be equally attention-grabbing to see what customers can pay, and what they’ll pay for, by way of this unique content material. 

TikTok says that Sequence is at the moment solely accessible to pick out creators, with functions to hitch this system opening up ‘within the coming months’.