TikTok has introduced a brand new certification, along with its “TikTok College” initiative, with advertising execs now capable of receive an official “Media Shopping for” qualification, that they will then show to showcase their platform experience.

As defined by TikTok:

“[The Media Buying] certification permits digital entrepreneurs to focus on their experience in TikTok promoting, fostering skilled improvement and opening doorways to new alternatives. For firms and businesses, constructing a group of TikTok-certified professionals boosts credibility and exhibits a dedication to excellence in TikTok advert providers.”

TikTok’s Media Shopping for qualification relies on system data, which is examined in an examination. And whereas there’s no accompanying course as such (as is the case with the same old TikTok College choices), there’s a 124-page examine information to brush up in your TikTok adverts understanding, which covers all features of TikTok adverts.

Although relying in your advert trade data, you could possibly additionally simply do the examination itself.

TikTok says that the course is geared in direction of entrepreneurs which are accustomed to TikTok for Enterprise, and have expertise operating TikTok campaigns.

“We advocate candidates have a minimum of a number of years of expertise working at an company and performing the media shopping for perform on TikTok, or have equal expertise via formal or casual coaching.”

The qualification covers inventive fundamentals, knowledge connections, and end-to-end marketing campaign administration.

“Candidates who move the examination will obtain an official TikTok Media Shopping for Certification that’s legitimate for two years together with verifiable accreditation. Licensed professionals can publicly showcase the official credential on their resumé and on-line networks to reveal their TikTok experience.”

It might be a great way to showcase your TikTok adverts data, and generate extra enterprise via your platform management.

Or possibly it’s simply a great way to be taught extra about how TikTok adverts work, with a heap of insights within the full examine information.

You possibly can be taught extra about TikTok’s Media Shopping for certification course right here. At the moment, the examination is barely accessible in English.