# TikTok Launches New AI-Powered Advert Creation Instruments, Integrations with Adobe and WPP

TikTok’s introduced some new AI-powered parts for its TikTok Symphony model creation platform, together with up to date text-to-video creation, image-to-video animation, and extra.

First off, TikTok’s rolling out its personal model of text-to-video, which is able to generate AI video utilizing TikTok’s personal AI instruments.

As you’ll be able to see on this instance, now, TikTok can generate platform-specific styled video content material primarily based on textual content prompts, which may present an alternative choice on your TikTok efforts.

As defined by TikTok:

“Now, with only a quick and easy textual content immediate, Symphony Textual content to Video makes it simple for entrepreneurs to immediately deliver an concept to life with out the necessity for visuals, enabling advertisers to quickly generate, take a look at, and iterate ideas earlier than full manufacturing begins. Textual content to Video can also be a fast and straightforward method for entrepreneurs to create a number of marketing campaign ideas, take a look at a spread of inventive executions or customise content material at scale.”

The truth that this content material is extra aligned to TikTok fashion might be a giant bonus, offering extra methods to create content material particularly designed for the app, primarily based on current, trending content material.

TikTok’s additionally including a brand new image-to-video creation possibility, which is able to flip your nonetheless picture property into video updates.

“Including a picture and quick textual content immediate creates five-second, TikTok-first clips that may be stitched collectively to supply partaking adverts that join manufacturers with their TikTok neighborhood.”

Each of those choices are just like Google’s Veo instruments, and Meta’s in-development text-to-video possibility, offering extra methods to construct video property. And over time, these generated video clips are additionally wanting an increasing number of lifelike.

So now, you’ve got even fewer excuses for avoiding TikTok content material, as a result of you’ll be able to create video from any nonetheless picture asset that you’ve, which TikTok can then use in your adverts and promotions.

Lastly, TikTok’s additionally rolling out “Symphony Showcase Merchandise,” which could have TikTok’s AI avatars current your merchandise for you in generated video clips.

I’m much less satisfied of this one, however TikTok has seen massive success with digital avatars in different markets, and it might be one other consideration on your video clips.

To create your individual video avatar promotion, you’ll add a picture, then choose an avatar kind (as you’ll be able to see within the left of the above instance). TikTok will then generate a five-second video clip of that character speaking about your product.

At launch, TikTok’s providing three choices for these clips:

• Holding merchandise: Create movies with an avatar holding any product an advertiser desires to function.
• Clothes: Create a video with an avatar making an attempt on and modeling an merchandise of clothes.
• App: Create movies with an avatar holding a cellphone showcasing the app of their selection.

Yeah, I don’t, many of the present avatar clips I see within the app look poorly lip syched, with stiff, robotic characters, however possibly, because the expertise evolves, this may turn into a extra viable possibility, and it’s possible you’ll properly discover that these preliminary examples fit your wants inside longer video clips.

Some extra issues both method, which can be value experimenting with in your TikTok adverts course of.

On one other entrance, TikTok’s additionally introduced new integrations with Adobe Specific and WPP Open, which is able to deliver Symphony features to customers of those platforms.

“We’re increasing our partnership with Adobe to deliver entry to Symphony Picture to Video immediately inside Adobe Specific, Adobe’s go-to instrument for social content material creation and collaboration. With this replace, Adobe is enabling manufacturers, small enterprise house owners and creators alike to create TikTok-first content material inside the Adobe Specific app on desktop, permitting their purchasers to breathe new life into current model content material and embrace new inventive codecs.”

WPP Open customers can even achieve entry to TikTok Symphony parts, together with Symphony AI Dubbing, Generate & Remix movies and Symphony Digital Avatars.

Some important updates, which is able to present extra issues on your TikTok advertising strategy.