# TikTok Information New Logos to Broaden its US Enterprise

As TikTok continues to hunt new methods to maximise its income potential, particularly round in-stream purchasing, the corporate has filed some new trademark requests within the U.S., which may level to expanded choices coming to the app.

As reported by Semafor, TikTok not too long ago filed two new U.S. logos.

“One seems to be an app, TikTok Go, to advertise “eating places, retail companies, the journey trade, and different on-line and offline companies.” It guarantees to assist create advertising and promoting supplies, develop monetary projections to judge advertising investments, and supply advertising advisory and technical consulting, amongst different features.”

The trademark submitting does certainly establish this as a separate app, although I think that it might even be associated to the mini-app choices which have turn into a key component of the Chinese language model of TikTok.

On Douyin, the Chinese language model of TikTok, third-party builders are in a position to combine “Mini Applications”, that are basically smaller, extra light-weight variations of their very own apps throughout the broader Douyin ecosystem.

Douyin’s mini applications are accessible by way of the left aspect perform menu within the app, offering entry to a variety of mini-apps for meals ordering, ride-hailing, ticket purchases, and so forth., all inside Douyin itself. That allows Douyin customers to conduct much more of their day by day transactions in a single platform, which has offered extra alternative for Douyin to broaden consumer behaviors.

TikTok could also be trying to do the identical, with this new TikTok Go program doubtlessly offering a platform that will allow third-party companions to construct their mini-apps by way of a separate platform, which might then be displayed inside TikTok.

The broader concept, then, can be to get individuals doing extra issues throughout the app, which may then assist it broaden its broader in-stream purchasing ambitions. Which is the place the actual cash is. For comparability, Douyin generated over $500 billion from in-app gross sales in 2023, which dwarfs TikTok’s consumption.

The street map for Douyin’s success is what TikTok’s trying to, and as such, I count on that this can be one other technique to incorporate extra purchasing and buy exercise in-stream.

TikTok’s different trademark submitting pertains to a buy-now-pay-later service known as TikTok PayLater.

“TikTok references a PayLater service on its Philippine web site, enabling prospects utilizing the app’s e-commerce platform TikTok Store to separate their funds into month-to-month installments.”

Semafor says that the trademark submitting suggests the U.S. model of the identical may fulfill extra features, however conceptually, it’s a funds program, designed to supply extra methods to facilitate transactions in-stream.

It stays to be seen whether or not TikTok will be capable to make in-app purchasing a factor, as a result of whereas expanded purchasing, and live-stream purchasing particularly, have resonated in Asian markets, Western shoppers nonetheless stay lukewarm on such choices.

That’s altering over time, and the developments recommend that youthful audiences, particularly, are extra open to in-app spending. However Western customers additionally appear much less enamored by shopping for choices inside social apps, or built-in cost and ordering functionalities, preferring as an alternative to maintain totally different apps separate, for various features.

Which will change, however it might additionally take time. Both means, count on to see TikTok persevering with to push this effort, within the hopes of boosting its income consumption.