Social Media

# TikTok Companions with Dentsu on New Marketing campaign Efficiency Monitoring Answer

TikTok Companions with Dentsu on New Marketing campaign Efficiency Monitoring Answer

TikTok is seeking to assist entrepreneurs proceed to trace engagement information, regardless of the gradual shift away from cookie monitoring, by way of a new partnership with Dentsu, which is able to present different net monitoring by way of Dentsu’s ‘Digital X’ course of.

TikTok Dentsu

The brand new course of will allow advertisers to trace person information by way of the TikTok Occasions API, which will likely be built-in into X-Stack.

As per TikTok:

Dentsu Digital’s X-Stack Join is a server-side measurement platform that helps advertisers measure on-line behaviors on web sites utilizing server entry logs with person consent. Profiles might be constructed round actions like web site visits, logins, and kind entry data.”

Primarily, the combination will allow larger response monitoring to measure the effectiveness of your TikTok campaigns, at the same time as cookie monitoring is phased out.

All social platforms are working to offer different monitoring options to make sure that marketing campaign efficiency measurement can proceed, regardless of rising restrictions on information circulate. Meta, for instance, says that it’s misplaced billions as a consequence of Apple’s iOS 14 replace, and customers more and more opting out of information monitoring, and with Google additionally seeking to reduce monitoring on the internet, the measurement panorama is changing into more and more restrictive.

Some wish to elevated automation to maximise advert efficiency, whereas numerous third-party suppliers, like Dentsu, are actually additionally working to offer different options that allow built-in information monitoring, in a privacy-friendly approach.

Ultimately, teams of those platforms will band collectively to offer extra complete databases of permissible person information, which is able to largely change the present programs, and allow improved monitoring. However until then, the one different will likely be to make the most of numerous choices, like this, to get a greater deal with on response.

You may learn extra about TikTok’s Dentsu X-Stack integration right here.

Andrew Hutchinson
Content material and Social Media Supervisor


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