# TikTok Broadcasts Shut Down of Separate TikTok Music App

In information that can affect… properly, only a few folks in all honesty, TikTok has introduced that it’s shutting down its separate “TikTok Music” streaming app, after varied operational challenges and restricted consumer curiosity.

TikTok Music was initially launched in India in late 2019, beneath its authentic title “Resso”, which aligned with TikTok’s personal meteoric rise within the nation. And whereas TikTok was banned in India in 2020, one way or the other, Resso prevented the identical restriction.

But, even so, Indian customers didn’t present plenty of curiosity in TikTok’s personal streaming supplier. And when the app was finally banned by Indian authorities earlier this 12 months, it was just about already on the outs as a viable various within the area.

TikTok renamed Resso to “TikTok Music” final 12 months (which can have led to its ban in India), and re-launched it in Brazil and Indonesia. It additionally expanded entry to chose customers in Australia, Mexico, and Singapore as a part of a closed beta take a look at.

However music licensing disputes and failure to achieve traction in opposition to incumbents will now see TikTok re-align its method round its important app as an alternative.

As per TikTok:

“We shall be closing TikTok Music on the finish of November with the intention to deal with our objective of furthering TikTok’s position in driving even higher music listening and worth on music streaming providers, for the good thing about artists, songwriters and the trade.”  

The TikTok Music web site now has a message advising customers of its pending closure:

“We’re sorry to tell you that TikTok Music shall be closing on November 28, 2024. After this date, entry to TikTok Music, together with login, subscriptions, and all different functionalities, will now not be out there.”

Customers can switch their playlists from the app (up until October twenty eighth), whereas customers can even request refunds from the service (up until November twenty eighth). TikTok will delete all consumer account data after that ultimate date.

As famous, it’s not an enormous shift within the broader social media or music panorama, as TikTok Music by no means actually gained traction as a substitute streaming supplier.

The thought was that TikTok would be capable to solidify its connection to the music trade, by not solely performing as a key promotional platform for artists, but additionally a direct supplier of their work. TikTok’s mother or father firm ByteDance has tried the identical method in China, with one other separate streaming app, however Douyin, like TikTok, stays its important focus, and important driver of curiosity.

Actually, it was all the time of venture in taking up the established gamers within the area, and I doubt TikTok is overly shocked that it didn’t work. However it gave it a shot, and whereas it hasn’t enabled it to develop its empire, it’ll doubtless assist to enhance TikTok’s personal music method.