# Threads Maintains Progress Momentum, as X and Bluesky See Slower Take-Up

With Threads passing its 20 month mark lately, and amid ongoing dialogue concerning the potential for the app’s development, and the relative decline of the platform previously generally known as Twitter, it’s price checking in on precisely the place the real-time social market is at, and how much development Threads, X, and Bluesky are at present seeing.

So, is Threads nonetheless on monitor to defeat X?

Nicely, positively its person development momentum is extra important:

As you possibly can see on this chart, since launching in July 2023, Threads has seen steadily accelerating development, with the app now as much as 320 million month-to-month energetic customers. Threads can also be seeing sturdy obtain momentum, and the indicators do recommend that Threads is on monitor to exceed 400 million customers this yr.

Although that might nonetheless depart it a good means off of X, which, as of final month, is now claiming 600 million energetic customers.

Which is a major viewers, however as you possibly can see, X has solely added round 50 million customers within the final yr, versus 200 million on Threads. So Threads’ development price is considerably larger, which is sensible, because it’s the newer of the 2, nevertheless it additionally bodes properly, at this stage, for its acceleration within the longer-term race.

However primarily based on these figures, Threads is unlikely to catch X this yr. That’s until the app positive aspects some important development momentum, and with Threads placing an even bigger concentrate on sports activities and real-time content material of late (sports activities are probably the most mentioned matter on X), that’s additionally a risk.

Bluesky can also be nonetheless seeing regular development momentum, although it stays a great distance off the opposite two.

Bluesky went from 5 million customers in February final yr, to 35 million now, and it’s additionally added 5 million extra within the first 4 months of this yr. So persons are nonetheless signing up, although its development momentum has slowed from the fast acceleration it noticed within the final quarter of 2024, when it was including an additional 5 million per 30 days for 4 four-month stretch.

That would recommend that Bluesky’s momentum is now gone, leaving X and Threads to battle it out for supremacy, although a misstep from both will probably see Bluesky’s development get one other shot within the arm at some stage.

(Additionally, Mastodon, the opposite nice decentralized social hope, is at present sitting on lower than 900k energetic customers).

However actually, when it comes to mass attraction, we’re speaking X versus Threads, and primarily based on the expansion charts, Threads is seemingly on monitor to win out, long run, with X’s development slowing considerably, and even that development information being considerably questionable. As a result of X has repeatedly shared conflicting utilization information, so it’s arduous to know if it’s reported figures are literally appropriate.

However occurring what Elon and Co. are saying, Threads ought to nonetheless be on monitor to exceed X’s month-to-month person counts by the tip of subsequent yr, although a shift in momentum may see it occur even sooner.

Except Meta makes a mistake, and it loses the thread.