# Threads Continues to See Robust Obtain Momentum in Could

Threads continues to carry its place in the app obtain charts, with Meta’s Twitter replicant remaining at eighth spot within the checklist, and seeing a rise in total obtain quantity in Could.

As you may see on this newest rating knowledge from AppFigures, Threads noticed 23 million downloads throughout iOS and Android in Could, which is up from 22 million April, and on the similar degree that the app noticed in March.

Threads is now as much as 350 million month-to-month energetic customers, and gaining shortly on X, which reported in March that it’s now as much as 600 million month-to-month actives, a rise of fifty million year-over-year.

Although these figures are considerably questionable, contemplating that X has additionally down 15% on total European utilization since Elon Musk took over on the app, as per its official DSA reporting knowledge. As a non-public firm, X just isn’t obligated to share auditable utilization knowledge, however it does have to offer such for Europe, and provided that its EU viewers is down, it might be shocking if X is someway gaining important momentum in different markets, and never solely changing its misplaced EU customers, but in addition exceeding its earlier viewers.

Besides, Threads is clearly doing one thing proper, because it continues to realize in obtain numbers, and appeal to extra individuals to the app. The platform is more and more placing extra give attention to real-time information, whereas it’s additionally enhancing its stay occasion parts, together with sports activities, because it seeks to supplant X as the highest platform for in-the-moment engagement.

different app actions, TikTok stays in style, staying within the high three for downloads all year long to date, and switching locations forwards and backwards with Instagram for second spot behind ChatGPT. Fb and WhatsApp have additionally held their positions within the checklist, whereas Snapchat can also be nonetheless clinging to the highest 10.

Although it’s also fascinating to think about Snap’s relative challenges on this respect, by evaluating the efficiency of those apps.

Considered one of Snapchat’s key issues is that whereas it stays a key utility for youthful audiences, it doesn’t keep that maintain on older customers, and as customers age up, it loses them to different apps.

That’s considerably mirrored within the knowledge, with Snapchat seeing sturdy obtain quantity, however sitting on fewer customers, at 900 million month-to-month actives, and 460 million each day customers. IG, Fb and TikTok have all surpassed the billion person milestone, and it’s fascinating to see Snap remaining at decrease utilization ranges, regardless of relative obtain curiosity.  

It’s one other reminder of Snap’s progress challenges, and the way it must evolve according to its viewers.