# The way to Keep away from Penalties with Your TikTok Dwell-Streams [Infographic]

Over the previous few years, TikTok has been seeking to make live-stream buying occur, by following the identical roadmap that it did with the native model of TikTok in China, which now generates nearly all of its income from in-app product gross sales.

TikTok’s hoping that it might probably replicate that success with Western shoppers. And whereas the take-up of reside buying hasn’t been as speedy on TikTok, there are indicators that customers are warming to its buying streams.

Final yr, for instance, TikTok noticed a 3x improve in gross sales on Black Friday, with live-stream gross sales, particularly, driving important curiosity. TikTok’s additionally says that in 2024, over 100 million creators went reside within the app.

So there’s clearly a degree of curiosity. So must you even be contemplating TikTok live-streams in your social media advertising strategy?

If that may be a consideration, then this infographic is value a glance. TikTok has a variety of overviews of its programs and processes, together with an instructional part on live-streaming particularly. This part, which we’ve summarized into the beneath graphic, seems to be at what you should keep away from when streaming, to keep away from a penalty.

Basically, you may’t have static, non-engaging streams.

Fairly simple, nonetheless understanding the specifics might aid you formulate a simpler TikTok live-stream technique.

You’ll be able to study extra about TikTok live-streaming right here.