Trying to market to French-speaking Canadians?

This’ll assist. As we speak, TikTok has printed a new overview of how French-speaking Canadians interact within the app, based mostly on market analysis carried out by Legér, considered one of Canada’s largest market analysis companies.

And whereas it’s comparatively area of interest in general phrases, there are over 7 million native French audio system in Canada, so the market is critical. The insights supplied might additionally present extra context in your general advertising plan, if you happen to’re seeking to attain the broader Canadian market.

You possibly can obtain TikTok’s full 22-page information right here, however on this publish, we’ll check out a few of the key notes.

First off, the information seems on the significance of language to French Canadian customers, and the way that pertains to their in-app engagement.

As you possibly can see, whereas nearly all of French Canadians are capable of perceive each French and English, their native language performs an essential half of their cultural identification, which is essential for entrepreneurs to grasp.

The information additionally seems at tendencies throughout the French Canadian person sector:

In addition to what these customers are on the lookout for from branded content material within the app:

There’s a heap extra perception within the full information, together with buy tendencies and model connection notes, which might all be beneficial in your content material planning.

If you’re seeking to attain this cohort, it’s value a learn.

You possibly can obtain TikTok’s full “Unlocking the French-speaking Neighborhood” information right here.