The appearance of social media modified advertising, however in latest occasions, the emphasis of “social” media has additionally shifted, placing much less concentrate on driving likes and shares, and extra on leisure, and genuine connection.

Which is what this infographic from the group at Giraffe Social Media explores, by taking a look at how manufacturers can re-align their promotions round broader social engagement shifts, and the way that pertains to their model messaging.

There are some attention-grabbing notes right here, which might assist to enhance your connective capability.

Try the full infographic under.