# YouTube Continues to Dominate Streaming Market Share

Should you want a reminder that YouTube is the brand new TV, this newest information from Nielsen additional solidifies the web video large’s increasing TV presence.

In keeping with Nielsen’s “The Gauge” overview of the most important streaming video companies within the U.S., YouTube reached a brand new excessive of 12% of total streaming watch time in March.

As you may see on this chart, that places YouTube’s Linked TV (CTV) choices properly forward of Netflix, Disney+, and different streaming suppliers, making it the important thing go-to leisure possibility amongst streaming viewers.

YouTube’s truly been rising up the rankings on this entrance for a while. In keeping with Nielsen information, YouTube was the highest streaming platform by watch time in 2023, whereas final July, it reached a then file of 10% of total streaming view time, as famous in that month’s “The Gauge” report.

It continues to construct on this, with the recognition of its CTV choices, together with YouTube Shorts, now making it a viable competitor in opposition to conventional TV.

Which is sensible, proper? Nowadays, audiences below 25 are way more seemingly to concentrate on MrBeast than they’re some rising TV presenter. Certainly, the success of “Beast Video games”, a spin-off TV collection created by MrBeast for Amazon Prime, seems set to kickstart a brand new vary of crossover TV exhibits stemming from YouTube channels.

Like them or not, YouTubers at the moment are TV stars, and the way forward for TV leisure, which additionally brings extra consideration to YouTube and its rising creators.

And that, in flip, creates extra alternative for video entrepreneurs.

Elevated CTV viewing makes TV adverts extra accessible, to a broader vary of audiences, attributable to enhanced concentrating on, simplified creation course of, and extra supply choices. Lengthy thought-about the height of promoting affect, TV adverts might help to spice up model consciousness, and drive direct response, with full-screen shows which might be beamed into shoppers’ properties.

YouTube’s CTV choices present important alternative on this entrance, and it’s value contemplating the potential on your model, in alignment with extra YouTube TV viewing.

You’ll be able to take a look at Nielsen’s “The Gauge” report right here.