As you’ll be able to see in these instance screens, shared by DogeDesigner, Blue customers are actually ready so as to add any of their tweets to their Highlights tab, by choosing the ‘Add/Take away from Highlights’ possibility from the three dots menu on the prime proper of the tweet (be aware, you’ll additionally see this feature when you’re not subscribed to Twitter Blue, however choosing the ‘Add’ possibility will divert you to the sign-up course of).

When you’ve added a tweet, it should then be listed in amongst some other Spotlight tweets within the new feed, which is able to solely seem in your profile when you’ve added your first Spotlight.

It may very well be a great way to current examples of your finest content material, to be able to win over potential subscribers, for instance, or simply to showcase your data/humorousness, and many others.

The choice was initially noticed in testing early final month, with chosen customers getting entry in latest weeks. Now, all Twitter Blue subscribers can add a feed of their finest tweets – which may have some promotional and connective worth, although how a lot profit it’ll truly present is difficult to say.

Earlier evaluation has proven that the overwhelming majority of Twitter interactions occur in feed, with few customers truly tapping by way of to a different customers’ profile. That being the case, there might not be an enormous quantity of extra profit in including this to your profile – however once more, it may very well be one other method to win over potential followers, and spotlight how intelligent and nice your tweets are.

And for manufacturers, it may additionally act as a product showcase, of types, by highlighting tweets that highlight your merchandise, or perhaps buyer endorsements (through Quote tweets), evaluations, and many others.

There’s a variety of choices to contemplate, and if you’re subscribed, it’s seemingly price attempting it out, as a further factor in your promotions within the app.

It’s unlikely, I might assume, to be an enormous engagement driver, but when the choice is there, you could as properly use it.