Seeking to faucet into TikTok on your advertising in 2023?

It will assist. At this time, TikTok has revealed its annual “What’s Subsequent” prediction report, which supplies insights into key tendencies of observe for entrepreneurs, primarily based on platform utilization behaviors, consumer surveys, and inner analysis.

You possibly can obtain the complete, 41-page “What’s Subsequent” report right here (with e-mail sign-up), however on this publish, we’ll check out a number of the key notes.

TikTok’s 2024 prediction report highlights three overarching key tendencies that the TikTok group has recognized as key pillars for model engagement.

These three tendencies are:

• Curiosity peaked – TikTok helps customers uncover new tendencies and subjects of curiosity
• Storytelling unhinged – TikTok has launched new types of storytelling
• Bridging the belief hole – Manufacturers can set up belief with their viewers by TikTok clips

For every of those tendencies, TikTok has offered an in-depth overview:

In addition to particular notes on how entrepreneurs can faucet into these behaviors:

There are additionally examples of how manufacturers have actioned every development, and integrated it into their app technique:

Together with recommendations on which advert options work finest for every development:

There are additionally particular engagement stats for every, underlining the broader attain of particular tendencies:

There are additionally case research, summaries, and extra.

It’s an attention-grabbing overview of some key evolving utilization tendencies within the app, which might assist to information your advertising, by seeing how every totally different behavioral shift aligns with model messaging.

And that might be the spark that you have to contextualize your TikTok advertising strategy. The information doesn’t present all of the solutions in fact, however the vary of examples and explainers does give some path as to how one can take into account every matter, and the place it could match.

If you happen to’re seeking to construct your presence on TikTok, it’s price a learn, even when you could have to sign-up for some promo emails because of this.

You possibly can take a look at TikTok’s “What’s Subsequent 2024” development report right here.