Might is Asian American, Native Hawaiian, and Pacific Islander Heritage Month (AANHPI), and to mark the event, TikTok has introduced a brand new line-up of particular occasion programming, in addition to a showcase of prime AANHPI creators, to assist promote and share the occasion with its person group.

First off, TikTok says that it is going to be showcasing AANHPI musicians within the app by way of the sounds web page within the app. That’ll present extra publicity for culturally-aligned creators, which might assist to spice up curiosity and variety by way of TikTok music.

Which is especially vital when you think about the position that music performs within the app. TikTok has change into a key platform for music discovery, with artists that achieve consideration within the app typically capable of take the following step of their profession.

Highlighting AANHPI musicians then might be a worthwhile promotional alternative for a lot of.

TikTok additionally says that it’ll be shining a highlight on “inspiring, numerous AANHPI creators and types who’re utilizing TikTok to have fun AANHPI heritage and uniquely develop their companies.”

TikTok may even encourage customers to buy from AANHPI manufacturers, as a part of its #ShopAPI TikTok Store hashtag problem. Which isn’t actually a problem, as such, you simply spend cash with the highlighted companies. Nevertheless it’s one other means to advertise particular sellers within the app.

Lastly, TikTok may even spotlight a spread of prime AANHPI creators all through the month.

As defined by TikTok:

“Our 2024 TikTok AANHPI Visionary Voices checklist acknowledges 15 Asian American, Native Hawaiian, and Pacific Islander enterprise homeowners and innovators who’re visionaries of their fields and making a constructive affect on and past TikTok. This yr’s honorees are forging unimaginable profession paths in leisure, trend, wellness, meals, music, movie and extra.”

That is the fourth time that TikTok has run its AANHPI Visionary Voices push, which has helped many creators from these communities achieve extra publicity and alternative within the app.

TikTok has performed an vital position in serving to minority voices achieve extra publicity, which has additionally made it a extra vital platform for a lot of of those communities, in connecting with audiences. Which will likely be a loss if TikTok is finally banned within the U.S., however ideally, TikTok will have the ability to organize a sell-off earlier than the deadline, as a way to keep in operation for American customers.

You may learn extra about TikTok’s AANHPI occasions, together with bios of its Visionary Voices, right here.