And whereas TikTok might not be the primary platform that springs to thoughts when you think about sports activities engagement, there’s, in actual fact, a excessive stage of curiosity amongst its viewers.

As per TikTok:

“57% of TikTok customers watch sports activities content material on TikTok each week, and TikTok is 1.2x extra prone to be the only real focus whereas utilizing, vs. video streaming platforms, that means that your model’s sports activities video is prone to get a consumer’s undivided, enthusiastic consideration.”

TikTok additionally notes that many athletes share behind-the-scenes footage within the app, and there are numerous tendencies for customers to faucet into round all main occasions together with sports activities.

As such, it’s value contemplating your choices to hyperlink into that dialogue, and TikTok suggests two choices for doing so.

First, TikTok says that manufacturers that have already got a TV spot or associated initiative ought to think about additionally posting it to TikTok to maximise attain and resonance.

“Even with completely different creatives, a model being each on TV and TikTok drives a carry in model perceptions.”

TikTok says that when a model is on each TV and TikTok, customers report increased favorability and relatability because of this.

However TikTok additionally notes that manufacturers ought to replace their artistic to be extra in-line with TikTok particularly:

“Even easy modifications could make it extra native. Fast variations embrace:

• Transitions – Easy transitions can embrace a fade, whip, spin, or slide into the subsequent part of your video
• Results – Think about using overlays like glitches, shade filters, or dividers that separate video into sections
• Captions – They’re well-liked in user-generated content material, so they offer content material a local really feel. Use them to element your goal or spotlight key factors
• Design tip – Maintain your caption (and different visible components) within the middle-top space to keep away from in-app components on the backside.”

TikTok’s second suggestion is that manufacturers look to create TikTok-native content material tied into the sport.

“Telling an authentic, compelling story on TikTok is usually the simplest strategy to join with our viewers and drive affect. Which means leaning on three of its core components: CommunityToks, creators and tendencies.”

TikTok says that manufacturers can improve their notion within the app by becoming a member of related TikTok communities – like #SportsTikTok. You possibly can analysis related hashtags within the app, and align your content material round its key themes and usages.

Partnering with creators also can assist to boost your messaging, in a extra TikTok-specific method, whereas paying attention to rising tendencies, by way of TikTok’s  Inventive Heart may very well be one other strategy to join into key discussions and moments.

And given TikTok’s reputation at current, that may very well be a invaluable consideration. Whereas Twitter stays the chief in real-time dialogue, main tendencies additionally movement throughout to each social app, and that provides all new alternative to hyperlink in, and probably generate extra publicity for your corporation.

The Tremendous Bowl has confirmed to be a invaluable avenue for such for a lot of manufacturers up to now, and with the proper strategy, perhaps TikTok is your pathway to reaching viral success this 12 months.

You possibly can learn all of TikTok’s Tremendous Bowl tie-in suggestions right here.