Subsequent time you go to embed an X publish, it’s possible you’ll discover a brand new step:

Now, X will allow you to decide on whether or not you need to embed the video factor in isolation, or the entire publish, as regular.

And in case you do select to embed simply the video (or GIF), it’ll appear to be this:

Which could possibly be a useful technique to current X-originated video on third-party web sites, and add context to, say, your weblog publish, with out the muddle of the complete X framing.

But it surely may additionally scale back model publicity for X, which is probably going why Twitter didn’t allow this earlier than, although it did as soon as present an “embedded video widget” which primarily served the identical function.

Twitter progressively appeared to section that out because the platform advanced, and there’s no particular motive that I can discover as to why it eliminated it as an choice. However both means, now, it’s again, so you could have extra choices for utilizing X-originated content material, and placing extra concentrate on video parts particularly.

Although I don’t know why they didn’t additionally take the chance to take away the ‘Tweet’ reference. For the reason that re-brand to X, the platform appears to have gone to little effort to weed out all of the tweet and fowl terminology, however then once more, with 80% fewer workers, that’s in all probability comprehensible as nicely.