Certainly, WhatsApp utilization has continued to rise, Fb Teams have continued to achieve momentum, and Instagram is now seeing much more sharing by way of IG Direct, versus direct engagement within the app.

Given the assorted controversies and considerations, it’s no shock to see extra sharing going darkish – however how essential is personal sharing actually, and what are customers’ key privateness considerations?

That’s what Snap sought to seek out out with its newest survey, which includes responses from 13,519 every day social app customers between the ages of 13-40, from 11 worldwide markets.

The important thing findings:

• 77% of respondents contemplate on-line privateness to be essential – whereas solely 72% of respondents are literally happy with their present stage of on-line privateness.
• 90% of social app customers contemplate it essential that the social/communication apps they interact with care about and defend their privateness 
• Introducing options that assist communication and social app customers regain management of their info is a vital bridge to constructing belief

Snap has put collectively an summary of its findings within the beneath infographic, whereas you may also take a look at Snap’s full report right here.