# Snapchat Shares New Development Insights, and How Manufacturers Can Faucet Into Them

Snapchat has printed a brand new “Snapchat Technology” report, which seems at how Snapchatters are participating within the app, and what which means for model connection and promotions.

The 26-page report supplies a variety of data-backed notes on what works on Snap, and what doesn’t, and the way individuals want to join, with one another and types, within the app.

As per Snap:

“At Snapchat, we don’t simply attain the following era, we perceive them. Our viewers of over 900 million month-to-month energetic customers is among the world’s most engaged, expressive, and influential communities. Made up of Gen Z and Millennials, the Snapchat Technology is the place actual relationships, self-expression, and cultural affect converge.”

The report seems at a variety of key traits, as recognized through Snap utilization knowledge, which Snapchat says replicate the pursuits and behaviors of its viewers.

First off, Snap highlights “lo-fi” as a key pattern:

“Uncooked, unfiltered codecs win consideration. Use Natural Profiles to publish off-the-cuff content material and embrace “imperfect” AR for nostalgic, low-stakes enjoyable.”

Snap’s made this level in a number of of its reviews, that less-polished, extra intimate content material works higher on Snap, which is all about facilitating connection, versus “different” social apps.

Certainly, again in 2022, Snapchat printed a report which confirmed that individuals be happy to “specific their genuine selves” within the app, as a result of they’re usually speaking with their closest family and friends within the app.

That’s additionally value noting for all entrepreneurs as nicely, that the polished, edited, curated method doesn’t resonate as nicely with this viewers.

Snap additionally says that audio components are serving to customers improve their connection within the app, with Snapchatters within the US sending over 2.5 billion voice notes in Q1 of 2025.

Snap additionally notes that its customers are in search of actual, in-the-moment connection, whereas self-expression can be extra of a spotlight, with spontaneous, visible communication kinds resonating with customers.

(Did you first learn that as 880 billion cats?)

Lastly, Snapchat notes that its prime creators “present up like actual Snapchatters” within the app:

“[Creators] share who they’re, how they really feel, and what’s on their thoughts, and that’s why their content material builds actual reference to a neighborhood that helps them, engages with them, and feels extra like associates than followers.”

And so they’re energetic too. Snap says its most energetic Snap Stars submit almost 140 instances per day on common, and it’s that presence and openness which resonates.

Snap advises that manufacturers seeking to set up creator connections ought to take into account this factor, and look to be taught what their viewers responds to, and who, so as to make a extra knowledgeable selection on partnerships.

There are additionally useful explainers in every part on how manufacturers can put them into impact:

These are some helpful notes, which may assist you formulate a simpler Snap advertising method, incorporating key engagement methods and traits into your outreach.

It may be a tough platform to crack, however by taking the time to be taught what works, there are alternatives to achieve large, engaged audiences within the app.

You possibly can obtain Snap’s newest “Snapchat Technology” report (with e mail sign-up) right here.