# Snapchat Launches New Report Sequence Gen Z in India

Snapchat has partnered with The Financial Occasions on a new report into Gen Z traits in India, which can embody ongoing editions and updates to share key insights into numerous facets of younger consumer engagement within the nation.

Utilizing knowledge insights from Kantar, the report will embody a spread of knowledge notes and tips on India’s Gen Z viewers.

As per Snap:

“For entrepreneurs and advertisers, the index highlights the highest manufacturers profitable with Gen Z and delivers actionable insights into what’s driving engagement, affinity, and loyalty. For anybody making an attempt to know younger India, it provides a deep dive into the evolving mindsets, values, and sentiments shaping how this technology thinks, feels, and connects with manufacturers.”

The full report, which will likely be launched in segments, will embody comparative charts and particular focus overviews.

There’s additionally a abstract of key Gen Z approaches, capturing the final really feel of this cohort.

New reviews within the collection will likely be launched quarterly, and Snap hopes that it’s going to turn out to be “the business’s go-to benchmark” for Gen Z insights.

“[The report] will likely be a trusted, ongoing pulse examine on what younger India values, how they interact with manufacturers, and the way these relationships evolve. For entrepreneurs, it’s greater than knowledge; it’s a strategic north star for constructing lasting relevance with Gen Z.”

It might present helpful insights into India’s Gen Z viewers, and what they’re searching for from manufacturers, serving to to drive extra resonant, responsive campaigns.

And should you’re seeking to attain this viewers, that might be an awesome supply of knowledge to your efforts.

The primary part of the report is obtainable now, by way of The Financial Occasions, with extra updates coming over the subsequent few weeks. These will then be adopted by quarterly updates and critiques.