After previewing it again in Could, Snapchat has now shared extra particulars of its coming “Snap Sports activities Community,” which can embrace a crew of well-liked sports activities creators presenting the most recent information on left-of-center sports activities.

Nicely, “sports activities” on this context is a little bit of a unfastened time period. As famous, Snap’s Sports activities Community gained’t be centered on the common sports activities headlines such as you may anticipate, however will extra look to showcase area of interest choices, together with canine browsing, excessive ironing, skilled pillow combating, and water bottle flipping.

As defined by Snap:

“With 180 million Snapchatters watching sports activities protection each month on common, we’re protecting sports activities in our personal light-hearted and wacky manner and provoking Snapchatters to interact with distinctive sports activities they’ve by no means tried earlier than. Starting July nineteenth via August seventh, Snap Sports activities Community will encompass six episodes that includes enjoyable, high-energy segments celebrating the most recent and best in unconventional sports activities content material captured by Snapchatters throughout the globe.”

Snap’s Sports activities Community will embrace a crew of 4 main anchors, together with Kris London and Rachel DeMita, together with different influencers who usually create content material round conventional sports activities.

This system will even supply new sponsorship alternatives, with e.l.f. Cosmetics signing on to sponsor the preliminary episodes of the sequence.

It’s a distinct tackle sports activities, nevertheless it may maintain enchantment with Snap’s viewers, and drive extra engagement and curiosity within the app.

As Snap notes, tens of millions of Snap customers are already inquisitive about sports activities content material, and these extra unconventional occasions will possible enchantment to this cohort, whereas additionally sparking new developments and elevating curiosity among the many broader Snap neighborhood.

It may very well be a giant winner for the app, and clearly, Snap sees potential within the providing as a method to increase in-app curiosity.

And with the Olympics developing, now’s a superb time for Snap to showcase lesser-known sports activities to its viewers.

You’ll be capable of discover Snap Sports activities Community within the Uncover part of the app later this week.