Based on new analysis shared by Pinterest, performed at the side of Morning Seek the advice of, extra constructive environments are extra helpful for model messaging, and Pinterest, particularly, is a extra constructive, helpful house.

As per Pinterest:

“The analysis exhibits that constructive environments drive influence for manufacturers at each stage of the acquisition funnel. Once they’re in a constructive house, 6 in 10 American adults agree that they are extra more likely to bear in mind manufacturers they encounter on-line (56%), really feel constructive about manufacturers they encounter on-line (59%), belief manufacturers they see in a constructive house (56%) and finally make a purchase order from a model (54%).”

Once more, that’s not a giant shock – individuals will really feel extra positively about issues that they’re proven after they’re already in a extra constructive headspace.

Logically, this is sensible, however the variation that Pinterest is looking for to spotlight is that different social apps, like Fb and Twitter, have lengthy had points with unfavourable experiences, by argument and debate.

Certainly, Fb lately sought to take away political content material from the app completely, after consumer suggestions indicated that it negatively impacted the consumer expertise, whereas new Twitter chief Elon Musk is eager to show customers to extra content material that contradicts their very own standpoint, as a way, ideally, to reinforce broader understanding. Which, analysis exhibits, it’s unlikely to do, with individuals typically simply getting extra upset when confronted by argumentative content material.

Inside this, Pinterest is attempting to separate itself, by specializing in enhancing positivity, which is delivering outcomes.

As per Pinterest:

“Pinterest stays a web-based oasis, with 2 out of three customers saying they really feel constructive after interacting with the platform. This sense will increase with frequency as 78% of weekly Pinners really feel constructive after interacting with Pinterest.”

I don’t know that ‘oasis’ is the time period I’d go along with, however the analysis does present that Pinners are inclined to have extra constructive experiences within the app, which might be a key think about driving improved model notion and efficiency.

It’s one other issue to think about in your advertising and marketing strategy, with Pinterest’s concentrate on product discovery additionally doubtlessly offering extra alternative to maximise your outreach efforts.

Away from the angst of different apps, perhaps Pinterest might be one other strategy to improve model notion and advertising and marketing efficiency.