Seeking to up your TikTok advertising and marketing sport?

This can assist. CreatorIQ lately partnered with TikTok to conduct an evaluation of how manufacturers are utilizing the app, and that are seeing probably the most success with their TikTok method.

The complete report, which you’ll obtain right here (with electronic mail sign-up) contains insights into key ways and approaches when working with TikTok creators, and which particular manufacturers are driving probably the most engagement and curiosity.

Right here’s a fast evaluation of the important thing notes.

First off, CreatorIQ supplies a choice of TikTok engagement ideas, and knowledge that may assist to tell your TikTok advertising and marketing technique,

As per the above, CreatorIQ’s findings present that 55% of TikTok customers point out that they’re extra prone to belief manufacturers once they hear about them from creators, in comparison with different advertisements of their feed.

So working with creators is essential, however not all creators are equal on this respect.

CreatorIQ says that manufacturers needs to be seeking to set up long-term partnerships with aligned creators, in order that there’s consistency to that model message.

As per the report:

“A creator who posts a couple of model month after month and 12 months after 12 months is extra credible than one who posts in regards to the model for a couple of days earlier than transferring on. Analysis exhibits {that a} shopper’s probability of shopping for a product will increase when a creator frequently shares their experiences with the product or model.”

So a longer-term settlement is a greater method, which places extra onus on manufacturers to do their homework in researching the creators that greatest align with their viewers.

CreatorIQ’s report additionally exhibits that engagement charges are a key consideration in maximizing model messaging.

When it comes to particular manufacturers/sectors, the report exhibits that magnificence and vogue are the preferred verticals within the app, primarily based on Earned Media Worth (EMV).

EMV is CreatorIQ’s personal measurement of social media content material worth, primarily based totally on submit engagement, which goals to quantify model profit.

The truth that magnificence and vogue manufacturers are atop the record comes as little shock, given the cultural capital of the app. Certainly, within the U.Ok., TikTok is now the second largest on-line magnificence and wellness retailer, in accordance with latest experiences.

So in the event you’re within the magnificence and/or vogue sector, TikTok is a key consideration, and needs to be in your radar as you’re seeking to construct out your vacation advertising and marketing plan.

Lastly, the report additionally features a itemizing of the highest 100 manufacturers within the app, primarily based on EMV.

If you wish to get an thought of how you must method the platform, these manufacturers would possibly present some priceless pointers and notes, and it may very well be price trying by these in your sector to see how they’re making use of TikTok clips.

It’s an fascinating report, with a variety of insights for TikTok entrepreneurs, that might assist to information your considering and method.

You possibly can obtain the total report right here.