# Report Seems to be at Common Social Media Put up Efficiency within the Main Apps

How a lot engagement do your posts on Fb or Instagram get? Are you content together with your efficiency?

It’s tough to evaluate how good or dangerous you’re doing with out comparative information, and understanding what different manufacturers and creators are seeing. Which is the place this new report from Socialinsider is available in.

The staff from Socialinsider analyzed 125 million social media posts to get an understanding of the typical efficiency in every app, with regard to engagement charges, likes, feedback, and extra.

You possibly can try Socialinsider’s full report right here, however on this put up, we’ll check out the top-line notes.

First off, by way of total natural engagement, TikTok is driving one of the best outcomes at current.

As per the report:

“TikTok has solidified itself because the king of natural engagement, with a mean engagement charge of two.50%. The platform’s superior engagement values spotlight how TikTok’s algorithm continues to prioritize extremely participating content material, rewarding posts that drive conversations and shares.”

Which, in the event you’re within the U.S., won’t be nice information, contemplating that TikTok might be banned out of your area by mid-year.

However proper now not less than, extra posts, on common, are seeing extra engagement within the app, with Instagram coming in a distant second.

Fb common put up engagement is even additional again, which is smart, on condition that Meta’s been trying to put extra emphasis on Reels, and cut back the presence of exterior hyperlinks. X, in the meantime, noticed the worst engagement per put up within the interval, although it was higher final yr, on par with Fb.

It’d be fascinating to see the variance right here for manufacturers who don’t pay for X Premium, versus people who do, as Premium customers get a attain enhance. However once more, these are common stats, primarily based on the total scope of posts accessed for every app.

Price noting too that that is primarily based on per profile efficiency. As defined by Socialinsider:

“Engagement charge per put up is calculated because the sum of likes and feedback on the put up divided by the full variety of followers that the profile has. The result’s then multiplied by 100.”

So the outcomes are relative to the viewers numbers for every profile, not averaged out total. Which is one other related level in assessing these information factors.

When it comes to particular engagement, TikTok movies additionally see extra likes on common than posts in different apps:

As you may see on this chart, the typical quantity of likes per TikTok put up has additionally elevated, which may mirror a rising familiarity with the app, and what resonates with TikTok audiences.

X likes, in the meantime, are very laborious to return by, so don’t be disheartened by your viewers’s lack of affection in your updates.

Feedback additionally observe the identical total pattern:

As you may see, Instagram has overtaken Fb by way of dialogue, although TikTok is once more the chief in every component.

The information right here may aid you contextualize your efficiency, and get a greater understanding of what “good” efficiency is, and what you may anticipate. And that understanding would possibly aid you maximize your efforts, versus, say, abandoning an app since you’re not getting any traction.

As a result of as you may see, getting any response on some apps is an effective factor.

X, particularly, is trying tougher and tougher to achieve a lot traction on, because it continues to push customers in direction of its paid subscription and native posting instruments.

Does that imply it’s best to dump it? Nicely, it depends upon the place your viewers is, and perhaps, these insights will aid you higher perceive what it’s best to anticipate out of your posts.

You possibly can try Socialinsider’s full 2025 Social Benchmarks Report right here.