# Report Appears to be like at How TikTok Customers Reply to Music in Model Promotions

Music performs a key function in TikTok engagement, whereas TikTok now additionally performs an necessary function in music discovery, and connecting followers to the most recent tracks.

Certainly, report labels at the moment are altering the names of their artists’ songs to align with TikTok developments, whereas TikTok has additionally pushed large gross sales boosts, in various methods, for a lot of artists.

However what are probably the most resonant music genres within the app, and which music sorts drive the perfect response in model promotions?

To search out out, Adobe lately undertook a examine of greater than 65k TikTok clips, throughout varied model classes, and performed a survey of 1k music followers within the U.S. to study extra about how TikTok customers have interaction with music.

And the outcomes may assist to information your individual selections round soundtrack accompaniments in your campaigns.

First off, the info exhibits that 29% of music followers indicated that they are extra seemingly to purchase a product if it is featured alongside a track they like.

As you’ll be able to see, indie music followers are probably to make impulse purchases within the app. These quirky, anti-establishment beliefs in motion.

Although it’s the hip-hop/rap style that appears to be probably the most resonant within the app, with extra hip hop followers utilizing TikTok to search out new music.

Rap music can also be probably the most utilized in model promotions that make the most of official music:

But, in accordance with Adobe’s evaluation, rap isn’t probably the greatest genres for driving engagement, regardless of its reputation:

Which is an attention-grabbing weigh-up, in that extra customers are seemingly to purchase a product if a track they like is featured within the clip, but chances are you’ll effectively get extra response, and thus attain within the app, when you give attention to genres which are much less in style general.

I imply, that is all relative, because it is determined by your target market, what music you employ, whether or not you’ll be able to afford to make use of licensed tracks in any respect, and so forth.

There are a selection of concerns, however these are some further knowledge factors to contemplate in your TikTok creation and advertising and marketing method which may affect your course of.

You may take a look at Adobe’s full TikTok music examine outcomes right here.