# Pinterest Shares Knowledge on the Energy of Positivity for Social Media Advert Response

Pinterest has revealed a brand new report, in partnership with MAGNA, which appears on the impression of positivity on social platforms, and the broader advantages that an excessively optimistic consumer expertise can have on advert response.

And in response to the information, the sensation that individuals have when utilizing Pinterest is a serious driver of their exercise.

As defined by Pinterest:

“Earlier research have proven that the best way folks really feel on inspiring, optimistic platforms like Pinterest can have an effect on their emotional well being. However now, new findings point out that advertisements in general environments folks understand as optimistic may drive higher outcomes.”

MAGNA’s 30-page report appears on the impression of advert setting on advert response, and the way general optimistic experiences matter simply as a lot as advert placement.

“The research discovered that individuals had been 20% extra emotionally engaged with content material they noticed on a platform they considered as optimistic. They had been extra dedicated as effectively, spending a mean of 15% extra time trying on the advertisements.”

Certainly, consumer responses point out that “Positivity” is a major consideration for social media customers, and has an enormous impact on their in-app expertise.

Whereas it may additionally drive greater buy intent:

Particularly for large purchases:

Pinterest additional notes that it’s particularly centered on positivity, and optimistic consumer experiences, in its growth:

“At Pinterest, we take positivity very significantly. It guides our product investments, social impression spending and our personal accountability metrics. Pinterest is ranked because the No.1 social media platform for instilling emotions of self-worth and function, as measured by a world wellbeing metric.”

Pinterest’s concentrate on product discovery, over common put up engagement, implies that it doesn’t want to spice up angst-inducing posts, utilizing feedback as a proxy for recognition. That implies that Pinterest, general, is a extra optimistic setting, and whereas it nonetheless does have its share of controversial content material, consumer experiences are extra outlined by their pursuits, versus trending information.

That might be a consideration in your Pin technique, with this information exhibiting that the general feeling that customers have can drive extra advert response and gross sales exercise.

Some fascinating issues, both means.