# Pinterest and e.l.f. Magnificence Group As much as Assist Customers Faucet into Pin Tendencies

Pinterest has partnered with e.l.f. Magnificence on a first-of-its-kind coloration evaluation activation, which can allow Pinterest customers to get suggestions on excellent coloration combos for his or her pores and skin.

As you may see in these examples, utilizing the “e.l.f.nalysis” activation, you may both add a selfie or a photograph out of your digicam roll (I’ve nominated Mr. Pitt in my place), together with a guide tag fr your eye coloration, which can then be analysed to focus on your greatest coloration palette.

A per e.l.f. Magnificence:

“Merely snap a photograph or add out of your digicam roll, and the instrument will analyze your pure coloring – hue (heat or cool), worth (excessive or low distinction), and chroma (vibrant or muted) – to find out your season.”

You’ll then get entry to a Pinterest board curated to your season, “stuffed with elf merchandise that take out the guesswork out of discovering probably the most complementary.”

Which might be widespread. In line with Pinterest knowledge, searches for “coloration evaluation check” have grown 22x year-over-year.

As well as, searches of associated merchandise have additionally elevated:

“By taking a look at consumer search, save, and store habits on Pinterest – together with, a 23% enhance in “true summer time make-up” and a 30% enhance in “spring coloration palette evaluation” – the Pinterest group recognized trending searches to gas e.l.f.’s curated boards. The expertise additionally options Pinterest’s latest collages format, bringing coloration concepts to life in a dynamic means that reaches customers precisely when inspiration strikes.”

The activation exhibits how Pinterest development knowledge can be utilized to gas artistic, partaking experiences, whereas additionally demonstrating how Pinterest’s developer instruments might be a consideration for bogger model campaigns.

Although even for those who don’t have the assets of a giant model, you may nonetheless use Pinterest’s development insights to find out search exercise related to your merchandise, which might assist to gas your personal activations.

It’s an fascinating instance of how you can faucet into Pin exercise, and angle your promotions to suit.