“The Sonic IP is engaged on turning into larger than ever”

A brand new Sonic Crew animated brand simply dropped, and the staff appears fairly enthusiastic about it, as they enter a brand new period of the franchise.

As we’ve established, Sega believes that is going to be an enormous yr for Sonic, with Sonic Frontiers and Sonic Prime (the Netflix present) launching in just a few months, on high of the arrival of the Sonic the Hedgehog 2 film, and Sonic Origins earlier this yr. Right here’s the total assertion from Sonic Inventive Director Kazuyuki Hoshino:

“Hey Sonic Followers! The Sonic IP is engaged on turning into larger than ever. This yr with “Challenge Sonic ’22” we’re growing extra than simply Sonic Frontiers and Sonic Origins. We’re additionally engaged on getting Sonic out on extra mediums comparable to merch, social media, collaborations with artists and influencers, and extra! We hope that our followers get pleasure from these actions as a lot as we do.

As a part of this effort, we’re happy to deliver you a model new, Sonic Crew Animated Brand!

The Sonic Crew is stuffed with vitality and motivation, consisting of veteran staff members, who’ve been right here for an extended, very long time, and newcomers bringing in their very own contemporary tackle issues. These proficient teams of individuals are capable of come collectively to make this staff even stronger. We would like our followers to know that after they see this brand, they’re assured to get an excellent sport from Sonic Crew.

My staff and I sit up for displaying off this new brand film to our followers on a number of events sooner or later.”

So the assertion principally echoes what we heard just a few weeks in the past from one other Sonic producer, Takashi Iizuka. However I gotta say, “merch, social media, collaborations with artists and influencers, and extra” most likely isn’t going to drift a variety of boats! Additionally, it might be splendid if the anchor of this whole initiative, Sonic Frontiers, seems nicely in the long run. For all this fanfare, it most likely must not less than promote nicely.

With that mentioned, most of what the staff has been displaying off past the preliminary reveal has been attractive. The give attention to Cyber Area ranges and downplaying the open world as largely a vessel to get you from stage to stage (evaluating it to Tremendous Mario Bros. 3) is nice information.