YouTube’s seeking to capitalize on the recognition of Shorts by selling longer video clips inside the Shorts feed.

Which appears to contradict the entire idea, however with Shorts producing 70 billion views every day, it additionally makes some sense that YouTube could be trying to make use of this as a method to maximise viewership throughout all content material varieties, if it could possibly.

Which is an “if”.

As defined by YouTube:

“To attempt to assist viewers higher uncover content material throughout channels, codecs, and lengths on YouTube, we’re operating a couple of small experiments on the Watch Web page and with Shorts. In the event you’re a viewer within the experiment, these new discovery experiences might embody a mixture of video codecs together with long-form movies the place you’d normally see Shorts (instance: the Shorts Feed) or new feeds of long-form movies.”

So, seemingly, YouTube is making an attempt to faucet into the recognition of Shorts to spice up broader video promotion, although it’s not completely clear how horizontally formatted long-form clips will match into the vertically aligned Shorts feed.

I assume that’s a component that YouTube has thought of and factored in, nevertheless it might be an odd expertise if movies not designed for Shorts are being displayed inside this stream.

As famous, Shorts has been a giant winner for YouTube, driving vital progress in engagement, as folks change into extra accustomed to smaller, bite-sized video clips. With this in thoughts, it is smart for YouTube to additional align its suggestions across the format, as a way to drive general viewership, and it’ll be fascinating to see how precisely that is rolled out, after which, how customers reply.

YouTube additional notes that creators might even see their long-form video clips which can be seen within the Shorts Feed measured as Shorts in YouTube Analytics.

Which may be complicated, and actually, the entire idea appears just a little unusual from a person and creator perspective.

However YouTube clearly has a plan, and it could nicely assist to spice up promotion of longer kind clips.

And it might additionally, finally, result in a state of affairs the place extra YouTube viewing is finished in a full-screen, vertically-aligned feed. I presume that’s the place this take a look at is headed, and it’ll be fascinating to see how these show experiments work in observe.