As you may see on this in-app alert, posted by social media skilled Matt Navarra, while you replace your IG app, you’ll get a notification letting you realize that your movies in Tales will not be minimize up, making it a extra seamless viewing expertise.

Instagram’s been testing the replace with chosen customers over the previous 12 months, as a part of its broader course of to combine its video choices, consistent with the short-form video shift and normal engagement developments.

Final October, Instagram retired its IGTV model, because it mixed IGTV and feed movies into one format, whereas in July, Instagram introduced that each one uploaded video below quarter-hour in size could be posted as Reels, additional aligning its varied video codecs.

The merging of its video choices is aimed toward simplifying the app, whereas it would additionally, ideally, assist Instagram maximize consumer engagement, by making all of its video content material, in all codecs, accessible in additional locations the place customers are interacting.

By shifting its video content material to a extra aligned format, that’ll give IG extra video stock to insert into consumer feeds, which it’s more and more seeking to do by way of AI-defined suggestions, because it follows TikTok’s lead in making your important feed extra centered on leisure, versus being restricted to solely the newest posts from folks and profiles that you simply observe.

Meta CEO Mark Zuckerberg not too long ago famous that simply over 15% of the content material in Instagram feeds now comes from folks, teams, or accounts that customers don’t observe, with its AI suggestions contributing an increasing number of to the consumer expertise. Zuckerberg famous that he expects to see that quantity greater than double by the top of subsequent 12 months.

Instagram’s been working in the direction of this for a while, with Instagram chief Adam Mosseri noting again in January that: 

“We’re trying about how we will – not simply with IGTV, however throughout all of Instagram – simplify and consolidate concepts, as a result of final 12 months we positioned numerous new bets. I believe this 12 months we’ve got to return to our deal with simplicity and craft.”

The merging of its video codecs will ideally facilitate extra alternatives on this respect, whereas additionally making it a lot simpler for customers to know the place to search out every completely different kind of content material – or more and more, to not have to search around for it in any respect, because it’ll be fed instantly into your important feed, whether or not you observe the creator or not.

Which, in fact, is a course of that not all customers are completely proud of as but, however nonetheless, Meta stays assured that they’ll come round as its suggestions algorithms proceed to develop.

Instagram has confirmed the brand new Tales video growth to TechCrunch, explaining that:

“We’re at all times engaged on methods to enhance the Tales expertise. Now, you’ll have the ability to play and create Tales repeatedly for as much as 60 seconds, as a substitute of being routinely minimize into 15-second clips.”

That’ll additionally make it simpler to skip by these longer movies that you simply’re not eager about (as you’ll solely need to skip as soon as, versus tapping by every particular person body) – although it could even have implications for creators who’ve structured sponsored content material offers primarily based on body counts, versus Story size.

That’s a comparatively straightforward repair, long term, with the main focus shifting to size as a substitute. However it could add some issues to the method within the rapid future, because the Tales eco-system evolves consistent with the brand new course of.

Instagram says that the brand new, longer video Tales are being rolled out to all customers.