Social Media

# Meta Shares Reels Advertising and marketing Suggestions in New Information

Trying to make use of Reels as a part of your vacation marketing campaign push?

You most likely needs to be, Reels, throughout each Fb and IG, are Meta’s fastest-growing content material kind, now driving over 200 billion views a day throughout the 2 platforms.

Brief-form video has turn into the preferred type of content material consumption, and if you wish to maximize your messaging, you must be taking note of Reels traits, and the way they’re driving response in every app.

Which is the place this new report is available in.

Meta has printed a brand new, 10-page “Reels Efficiency Playbook”, which features a heap of useful notes on the way to compose efficient Reels, the way to faucet into traits, storytelling, efficiency stats, and extra.

You’ll be able to obtain the complete information right here, however on this submit, we’ll check out a few of the key notes.

First off, the information seems to be at “the language of Reels”, and the way to make finest use of the format together with your content material.

Reels performance playbook

As you may see, this common overview explains what makes Reels so resonant, and how one can faucet into that for branding success.

The report additionally supplies an outline of your inventive choices, and the way to make the most of them in your clips.

Reels performance playbook

The information consists of extra in-depth breakdowns of every of those parts, whereas there’s additionally an outline of really useful Reels codecs for manufacturers to assist information your inventive course of.

Reels performance playbook

There’s a heap of fascinating notes on this transient information, which might enable you formulate a simpler Reels technique.

And whereas it is just 10 pages lengthy, the prompts and pointers will assist to get you considering, and will information your Reels advertising strategy.

Precious perception in your vacation advertising plans.

You’ll be able to obtain Meta’s “Reels Efficiency Playbook” right here.


Andrew Hutchinson
Content material and Social Media Supervisor

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