# Meta Shares Reels Advert Suggestions Forward of Vacation Push

Meta launched a heap of advert suggestions forward of the vacation push, which discover its evolving Benefit+ campaigns, Reels adverts, working with creators, AI inventive and extra.

Meta revealed a brand new vary of guides and suggestions as a part of its Company Companions Summit, which it held final week. It’s now made all the periods and guides accessible on-line, and there’s a heap to get by way of, together with this useful information on Reels adverts.

Meta’s 19-page Reels adverts information covers off on all the important thing issues, and contains sensible suggestions for maximizing Reels advert efficiency. You’ll be able to obtain the complete information right here, however on this put up, we’ll have a look at a few of the key notes.

First off, the information appears at Reels utilization and engagement, underlining why it must be an advert consideration:

Half of all time spent on IG is now spent watching Reels, which means that if you wish to maximize your promotional affect, you must in all probability be there too.

The information additionally contains a few of the common Reels suggestions, that are pretty generic:

Like, little question the following pointers are appropriate, however saying “make it entertaining” is way simpler stated than accomplished.

However the information does additionally embody some extra sensible notes:

There are additionally suggestions for Reels advert manufacturing, and find out how to incorporate Reels into your inventive pipeline.

In addition to guides on how precisely to activate Reels adverts in your marketing campaign setup:

It’s a useful overview, with a spread of sensible notes to assist enhance your Reels adverts strategy.

And as famous, this is only one of a number of new assets Meta has made accessible after its Company Summit, with a spread of different explainers and insights accessible right here.