The examine, carried out in partnership with Nielsen, checked out 12 CPG manufacturers within the APAC area over a 3 yr interval, so as decide how Meta advertisements have helped every enterprise develop and maximize their advert spend.

Among the many key findings:

• Meta advertisements generated a 30% return on advert spend than TV advert campaigns.
• Meta movies ship the best return on advert spend, with Reels and quick video clips seeing the perfect efficiency.
• Movies shorter than 15 seconds carried out greatest for promotions.

There are some attention-grabbing notes throughout the dataset. You may try the abstract infographic under, or learn the total examine insights right here.