After testing it out with chosen customers over the previous few weeks, Threads is now rolling out its new “Save” publish choice to all customers, which is able to allow you to tag posts within the app that you simply wish to revisit at a later stage.

As you possibly can see from these instance screens Threads’ new “Save” choice is now accessible through the three dots menu on any publish within the newest model of the app. After you’ve saved a publish, it is going to then be accessible in your profile menu choices, which is just about the identical as the way you entry your saved posts on Instagram.

It’s one other factor in Threads increasing characteristic set, which Instagram chief Adam Mosseri stays satisfied gained’t have a big effect on utilization, however will make some Threads customers completely happy.

Final month, Mosseri famous that whereas the Threads crew is growing a variety of extremely requested options, together with bookmarks, lists, trending matters, and so forth., he truly doesn’t suppose that they’ll influence broader utilization as many anticipate.

As per Mosseri:

“My trustworthy take is that requested options like lists, an edit button, a following feed, trending, and hashtags are all good to construct, however none noticeably develop Threads or Threads utilization. We’ll proceed to construct them as a result of it’s good to construct options that your most engaged customers are enthusiastic about, nevertheless it’s exhausting to prioritize them when the measurable influence is negligible.”

So what does Mosseri suppose will influence Threads utilization?

Effectively, including extra customers, and rising folks’s attain and engagement.

Which looks like a little bit of a chicken-and-egg argument. You wish to add extra customers, however including new options for these folks which are already within the app gained’t assistance on that entrance, but protecting these customers which are energetic completely happy will hold them round, and enhance their engagement.

Yeah, I’m undecided I see the logic, however regardless, the Threads crew remains to be including in new options, whereas additionally seemingly growing extra pushes to get a broader vary of communities into the app.

The Threads crew is most actively pushing to get extra sports activities communities into the app, a key holdout on X, whereas it’s additionally working to get extra celebrities to share updates in-stream. Finally, these pushes ought to deliver extra viewers into the app, and with many individuals actively searching for an alternate, as Elon Musk continues to amplify divisive political content material on his platform, the chance stays ripe for Threads to disrupt X’s maintain on real-time engagement.

But it surely additionally nonetheless has a option to go. The app previously referred to as Twitter is a ordinary, established house for a lot of, and so they’re not going to be shifted simply.

Possibly, as Threads reaches characteristic parity, and Meta continues to amplify its efforts, that may lead to Threads successful out. But it surely stays troublesome to forecast at this stage.

Prediction: The upcoming U.S. election will possible make or break Elon’s X experiment, and sure resolve the true destiny of Threads in consequence.