Yeah, I wouldn’t say that I really like this idea.

This week, Meta has begun a brand new check or cross-posting between Fb and Threads, with some customers now being promoted to share their Fb updates to the brand new, Twitter-like app.

As you possibly can see in this instance, posted by app researcher Ljiljana Grujicic, these within the check pool at the moment are seeing a toggle to activate Threads cross-posting. Meta has confirmed to TechCrunch that the choice is in restricted testing on iOS, and can apply to textual content and hyperlink posts (not, apparently, video updates). It’s additionally not being examined in EU at this stage.

That’ll make it a lot simpler to share your updates with extra folks, however the greater query is: “Do folks actually need to share the identical content material throughout Fb and Threads?”

Additionally: “Do Threads customers need to learn it?”

The check is a part of the broader cross-pollination of content material that Meta’s seeking to facilitate, with customers already capable of cross-post between IG and Fb. Threads updates are additionally simply re-shared to Instagram (and vice versa), whereas Fb additionally has a Threads highlights unit that it’s been jamming into Fb feeds.

All of this permits Meta to get most mileage from the content material that customers put up to its apps, however as I’ve famous beforehand, I’m undecided that additional integration between Threads and its different apps is really useful to Threads’ progress.

The profiles that folks observe (or “adopted”) on Twitter, for instance can be loads totally different to people who they have interaction with on IG, and certain much more assorted once more on Fb. Every platform has a definite function, and it seems like Threads ought to be separating itself, versus additional entwining its features and algorithms with these different apps.

It’ll additionally result in lazy posting, with customers re-sharing replicated updates far and broad, which might additionally degrade the Threads expertise.

However Meta says that it has a plan, and a pathway to constructing Threads into the following billion-user platform, by specializing in positivity, and AI beneficial updates, and getting increasingly content material into its system to maintain folks engaged.

However I’m not so positive.

I do know why Meta thinks that it’s on the proper path, with suggestions now taking on increasingly slots in person feeds, and subsequently driving regular will increase in general engagement. However Threads, at the least in concept, is a unique factor, and it ought to be considered as such to be able to maximize is worth and recognition.

However perhaps I’m mistaken. Meta has all the info, and years of perception into what drives social platform progress, clearly, it might be in one of the best place to grasp what it must do on this entrance.

I’m simply undecided that Threads customers are searching for extra humorous movies, extra leisure information, and now, extra cross-posted updates from FB.

Actually, it seems like Threads is taking a gossip journal strategy, when most customers, looking for a Twitter substitute, most likely need extra of a newspaper-type really feel. 

However once more, perhaps Meta’s simply had sufficient of the angst. And perhaps Zuck and Co know one thing we don’t.