With vacation planning now in full swing, TikTok has printed a brand new advertising and marketing playbook for SMBs, which might provide help to maximize your TikTok efforts.

The 19-page playbook covers all elements of TikTok advertising and marketing, with a variety of notes and solutions to assist information your strategy. The total information is on the market right here (with e-mail sign-up), however on this submit, we’ll check out among the key notes).

First off, the information gives an outline of TikTok’s reputation and relevance for entrepreneurs, with a variety of utilization stats.

The information then seems to be on the numerous TikTok advert instruments out there, and the way you should utilize every to your benefit.

TikTok’s additionally included a variety of artistic ideas on your movies:

In addition to concepts and inspiration, to assist get you pondering:

There’s additionally an instance overview of easy methods to map out your TikTok content material:

Plenty of these notes are the identical as you’ll have heard and/or learn earlier than, however there are some useful pointers that would get your TikTok technique in line, and be sure that you’re making greatest use of the instruments at your disposal.

Should you’re seeking to make TikTok a spotlight this 12 months, it’s price contemplating.

You possibly can obtain TikTok’s 2024 CPG Playbook for SMBs right here.