# LinkedIn Shares Notes on Posting Do’s and Don’ts

LinkedIn has shared some new notes on what try to be seeking to put up within the app, in addition to the varieties of content material that can get penalized by its feed algorithm, as a way to allow you to maximize your content material efficiency within the app.

Although its posting suggestions should not overly insightful:

The misspelling of “streer” additionally stands out, however general, LinkedIn’s posting ideas ae just about what you’d anticipate: Share unique ideas and insights, don’t put up spam and engagement bait.

Its tips about what to not put up present extra perception, particularly contemplating that they’re primarily based on what LinkedIn’s feed algorithm will look to limit.

This be aware, particularly, stood out:

“Chorus from posts that create negativity and discourage engagement – Whereas members worth numerous opinions and views that encourage wholesome debates, it’s essential to maintain the conversations skilled and civil. Content material that fosters dismissive, derisive, and unconstructive conversations harm relationships, stifle dialogue and makes it tougher for our members to have significant discussions.”

Particularly, LinkedIn highlights three varieties of unfavorable posts on this class:

Dismissive: content material that shuts down or dismisses others’ opinions, experiences, or identities, making them really feel like their perspective does not matter.
Derisive: content material that mocks or makes enjoyable of individuals or teams, usually utilizing sarcasm or speaking all the way down to others.
Unconstructive: content material that disrupts conversations, like shouting, utilizing swear phrases, upsetting arguments, or exaggerating to create concern or upset others. Humor is welcome, however keep away from jokes at others’ expense, company memes, viral movies, or mocking.

Amazingly, that is virtually like a playbook on succeed on X, however LinkedIn’s mainly telling customers to not be imply, as a result of its algorithm is educated to penalize you for such.

How precisely does LinkedIn detect posts that violate these guidelines, outdoors of consumer experiences? I don’t know, possibly a mix of unfavorable key phrases (unhealthy language clearly), and by measuring the responses within the feedback. However LinkedIn says that content material that fails to satisfy its requirements “might not get shared past your connections and followers.”

LinkedIn’s different issues to keep away from are:

Content material that solely makes an attempt to advertise or promote merchandise, providers, or occasions with out additionally providing helpful insights, information, or recommendation.
Irrelevant or off-topic feedback on one other piece of content material, together with feedback made simply to advertise unrelated merchandise, providers, or hyperlinks are additionally discouraged (this additionally consists of engagement pods)
Pictures with textual content meant for humor or commentary on tradition or world occasions with out added skilled context or worth.
Content material or actions that explicitly ask for likes, shares, feedback, or follows.
Copying and posting another person’s content material
Grownup content material (LinkedIn says that it’s greatest to keep away from content material that features non-sexual nudity, whereas sexual nudity is unquestionably a no go).
Content material which may be delicate or unsettling, reminiscent of photos associated to accidents and dying (together with of animals).

So, most of these are additionally fairly simple, and commonplace for social apps, although the be aware on posting issues “with out added skilled worth” is an fascinating level.

LinkedIn has been making an attempt to cut back the presence of overly private posts that provide no skilled relevance within the app, which noticed massive development after the pandemic. With extra folks working from residence, extra began to put up about their private lives, which drove engagement, and finally led to LinkedIn wanting extra like Fb for a time.

However final 12 months, LinkedIn up to date its algorithm to place extra concentrate on skilled experience and perception, which is probably going what this assertion refers to. LinkedIn doesn’t care about what you had for dinner, however it does care about folks sharing their priceless enterprise data, which must be the main target.

These are some useful notes, and together with LinkedIn’s different notes on how its algorithm now seeks to advertise skilled content material, they might allow you to optimize your LinkedIn technique, and get extra out of the platform in 2025.

Additionally, posting video will assist. LinkedIn not too long ago reported that “immersive video views” have elevated 6x quarter-over-quarter, whereas complete video viewership within the app is up 36% year-over-year.