However based on a new examine by Nielsen, commissioned by LinkedIn, automotive manufacturers on the platform are seeing good success, with auto manufacturers more likely to ‘enhance each model consciousness and greenback gross sales by shifting extra of their media combine to LinkedIn’.

Based mostly on evaluation of two years of LinkedIn advert information, throughout a spread of auto manufacturers, Nielsen discovered that

• LinkedIn is 3X more practical at driving auto greenback gross sales than linear TV and different main social platforms, and 2X more practical at doing so in comparison with on-line video

• LinkedIn is 2X instances more practical at driving model consciousness than conventional TV, show, and different main social platforms
• LinkedIn promoting is 4X extra environment friendly at driving greenback gross sales than conventional media channels

It appears a bit of bizarre, however then once more, auto consumers usually tend to be professionals, and people extra lively on LinkedIn are in all probability extra more likely to be involved about outdoors perceptions, and constructing their presence.

Your automobile arguably performs an element on this, which might make it a invaluable consideration for auto manufacturers.

Try LinkedIn’s information overview beneath – whilst you can learn extra about LinkedIn adverts for auto manufacturers right here.