# LinkedIn Checks Alternate Feed of Updates From Solely Your Connections

LinkedIn’s testing out a brand new strategy to probably drive extra engagement within the app, by giving customers an choice to change to a feed of solely updates from individuals of their first diploma community.

As defined by LinkedIn:

“We’re at all times experimenting with new product experiences for our members – together with exploring methods for members to regulate the content material they see on their feed. The brand new tabs on the prime of your feed is a check that means that you can filter content material in your Feed.”

LinkedIn’s tabs experiment will present two tabs to select from, both “All”, which would be the default, and is your present LinkedIn feed, and “My Community”, which can solely show content material out of your connections, in addition to individuals and pages you observe.

The format sounds so much like LinkedIn’s “Uncover” feed experiment, which it tried out with some customers again in 2022, offering extra choices to regulate your LinkedIn feed.

As you’ll be able to see in these screenshots, that check gave customers a variety of feed tabs to select from, so you possibly can hone in on particular parts of curiosity.

This new check is extra restricted, in that it solely provides you entry to an extra “My Community” tab. However it’s the identical concept in precept, offering a way to extra particularly test in with the most recent content material from individuals you already know, which may assist to spice up in-network engagement.

Which is sensible. Earlier analysis performed by LinkedIn has proven that customers discover content material posted by their friends to be probably the most participating, whereas LinkedIn members are additionally statistically extra more likely to have interaction with content material shared by colleagues, each former and present.

As such, offering a particular itemizing of simply this materials may drive extra engagement, by enabling customers to maintain up with the most recent information and updates from individuals they know, versus a extra broad-ranging, algorithmically curated feed.

Although algorithm-defined feeds have pushed extra engagement in different apps, which is why each platform now defaults to its personal algo-defined “For You” stream. As such, it’s fascinating to see LinkedIn shifting the opposite means, although the algorithmic feed will stay the default, with the “My Community” tab solely in a position to be manually accessed every time you open the app.

LinkedIn additional notes that it’s additionally eliminated the “Kind” filter on desktop for some members.

“LinkedIn’s content material suggestions already take recency into consideration, so we’ve streamlined the expertise to match what you already see within the LinkedIn cellular app […] Members within the UK, the European Financial Space (EEA), and the European Union (EU) will nonetheless have entry to the type filter and may arrange their feed primarily based on the latest posts. This modification impacts members exterior of those areas who will now not see the type filter on their desktop feeds.”

That may very well be barely annoying, although as LinkedIn notes, it is going to replicate the cellular app.

LinkedIn plans to check the brand new multi-feed set-up for 5 weeks to glean suggestions earlier than deciding on subsequent step.