Social Media

# TikTok Publishes New Advertising and marketing Playbook for Auto Sellers

TikTok Publishes New Advertising and marketing Playbook for Auto Sellers

While you consider the important thing promotion platforms for vehicles, TikTok seemingly doesn’t instantly spring to thoughts. However in accordance with analysis more than 40% of TikTok customers are planning to purchase or lease a automotive within the subsequent six months, which really makes it a beneficial consideration for automakers and entrepreneurs in connecting with related, engaged and viable customers.

With this in thoughts, TikTok has launched a brand new Auto Sellers Playbook, which offers key insights and notes for auto sellers trying to maximize their promotional efforts within the app.

You may obtain the 78-slide Auto Sellers’ Playbook right here (with e mail sign-up), however on this submit, we’ll check out a few of the highlights.

First off, TikTok offers some total notes on the platform’s cultural affect and utilization.

TikTok auto playbook

That’s a variety of time spent in-app, and it’s this bigger shifting of consumption course of that makes TikTok an even bigger consideration in reaching engaged, lively audiences.

TikTok additionally notes that it has attain to key auto purchaser segments.

TikTok auto playbook

In addition to key influencers of the identical.

TikTok auto playbook

Once more, you won’t instantly consider TikTok as a vital platform for connecting with auto patrons, however these stats present that there’s important, influential energy within the app.

The information then offers some notes on TikTok advertising and marketing technique, and the right way to construct your in-app presence.

TikTok auto playbook

There’s additionally a variety of inventive greatest observe ideas and approaches.

TikTok auto playbook

Together with case research examples to tell your considering.

TikTok auto playbook

Lastly, TikTok additionally outlines extra particular parts to assist information your strategy, together with important ideas, advert codecs, bidding choices and extra.

TikTok auto playbook

There’s a heap extra recommendation and notes within the full information, which you’ll obtain right here, and it’s positively value a search for auto sellers, and even these not within the auto sector who’re on the lookout for new methods to construct a TikTok presence.

Some fascinating meals for thought in your strategic planning.

Andrew Hutchinson
Content material and Social Media Supervisor


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