With this in thoughts, TikTok has launched a brand new Auto Sellers Playbook, which offers key insights and notes for auto sellers trying to maximize their promotional efforts within the app.

You may obtain the 78-slide Auto Sellers’ Playbook right here (with e mail sign-up), however on this submit, we’ll check out a few of the highlights.

First off, TikTok offers some total notes on the platform’s cultural affect and utilization.

That’s a variety of time spent in-app, and it’s this bigger shifting of consumption course of that makes TikTok an even bigger consideration in reaching engaged, lively audiences.

TikTok additionally notes that it has attain to key auto purchaser segments.

In addition to key influencers of the identical.

Once more, you won’t instantly consider TikTok as a vital platform for connecting with auto patrons, however these stats present that there’s important, influential energy within the app.

The information then offers some notes on TikTok advertising and marketing technique, and the right way to construct your in-app presence.

There’s additionally a variety of inventive greatest observe ideas and approaches.

Together with case research examples to tell your considering.

Lastly, TikTok additionally outlines extra particular parts to assist information your strategy, together with important ideas, advert codecs, bidding choices and extra.

There’s a heap extra recommendation and notes within the full information, which you’ll obtain right here, and it’s positively value a search for auto sellers, and even these not within the auto sector who’re on the lookout for new methods to construct a TikTok presence.

Some fascinating meals for thought in your strategic planning.