However should you’re simply beginning out, that final sentence in all probability harm your head, and sure prompted you to run a number of fast Google searches to stand up to hurry, and/or verify if I simply made them up (I didn’t).

It’s simple to overlook that what’s basic data for many isn’t common, and as such, it’s essential to make clear what every stat and metric truly represents, even platform-by-platform in some instances, to make sure that you and your workforce are all on the identical web page.

This might assist. This week, Instagram has revealed a brand new overview of key advert metrics, and what every truly means in sensible phrases, which might assist in your planning.

We’ve introduced the complete overview collectively into the beneath infographic.