With this in thoughts, Meta not too long ago partnered with the Boston Consulting Group on a survey of greater than 6,500 respondents throughout the APAC area, with the intention to glean extra perception into how APAC customers want to use messaging for model queries, and the way companies can higher align with these shifts.

The 29-page report, which you’ll be able to obtain right here, features a vary of helpful insights into the significance, and worth, of messaging interactions. Right here’s a take a look at a number of the key notes:

First off, the report appears on the rising adoption of enterprise messaging, and the way that’s modified all through the pandemic.

The worldwide lockdowns led to a major increase in eCommerce exercise, and as such, it’s little shock to see the reliance on enterprise messaging rise in recent times. However that’s additionally a key development of observe for manufacturers – as extra shoppers conduct extra of their interactions by way of messaging, and different on-line means, that, in flip, will increase their expectation of the identical choices from different companies.

The report additionally supplies a considerably shocking take a look at how typically persons are messaging with manufacturers:

That’s loads of exercise, which appears extra impactful than the uncooked numbers, by way of messaging quantity. Lots of shoppers are interacting with manufacturers each different day, so it’s not simply that they’re utilizing this as a supplementary connection channel, it is quick changing into a necessary connector for companies.

The report additionally appears on the alternative ways during which manufacturers can use messaging inside their course of:

In addition to the important thing ache factors for shoppers when messaging with manufacturers:

There are some fascinating insights right here, price factoring into your planning. Actually, should you’re not providing direct messaging as a connective possibility, or optimizing for it, you’re probably lacking out. And whereas this information is APAC particular, most of those tendencies would probably maintain in different areas as nicely, which may provide you with some meals for thought on your planning, notably as we head into the vacation gross sales push.

You’ll be able to obtain Meta’s full ‘Enterprise Messaging: The Quiet Channel Revolution throughout Tech’ report right here.