# Instagram Begins Reside Testing of ‘Mix’ Reels Sharing Function

Instagram is transferring forward with its testing of “Mix”, a brand new function constructed into messaging that may allow you to view a co-operative feed of AI really helpful Reels for you and a buddy.

Instagram’s been testing Mix for greater than a 12 months, with this newest iteration now trying near closing, with a full onboarding explainer and devoted graphics.

As you possibly can see in the instance, which was shared by @uw.3 on Threads, some customers at the moment are in a position to entry Mix of their DM feed. When activated, you possibly can invite individuals to affix your Mix feed through message (second display above).

As the outline notes, the Mix feed allows you to see one another’s steered Reels:

“See who every Reel is usually recommended for based mostly on every particular person’s exercise on Instagram, together with the Reels they watch and work together with.”

So moderately than sending Reels to one another, which has turn out to be the commonest type of interplay within the app, Mix will present you all the Reels that you simply and your buddy can be proven individually, inside a single stream.

What’s extra, the Mix feed will re-align itself to your collective pursuits based mostly on future Reels that you simply share within the chat.

So it’s an effort to maximise sharing conduct, based mostly on the rise of DM exercise, and the recognition of Reels, by formalizing a shared expertise strategy, versus you having to repeatedly share your favourite Reels with one another.

Which might work. Positively, it appears like a extra collaborative, interactive course of. However then once more, I really feel like the vast majority of any such sharing proper now could be targeted on forwarding related highlights to every particular particular person, not displaying others a full stream of what you see within the app.

You’ve probably received a spread of pursuits influencing your IG feed, and you’ve got that one buddy who likes Reels of canines, and one other who likes DIY content material, whereas one other who likes health ideas. These are all going to be inside your feed, and the enjoyable of sharing them is which you can pick the related clips for every connection.

So I don’t actually see how this will probably be a helpful addition a scale, except you and a buddy are tremendous aligned in your pursuits.

However Instagram appears satisfied that it’s on a winner, with IG chief Adam Mosseri lately figuring out it as a coming function that he’s most enthusiastic about.

Although he’s just about at all times enthusiastic about regardless of the subsequent function up is, so I’m undecided that’s an amazing endorsement. However both approach, it now appears to be like near a broader launch, aligning with IG’s push to spice up messaging engagement in 2025.

So perhaps it’ll be a factor, perhaps not. However you’ll probably see it present up in your IG DMs quickly.