# Instagram and TikTok Stay the Most Well-liked Social Apps Amongst Teenagers

Instagram stays essentially the most used social app amongst teenagers, although TikTok is extra in style as an leisure supply.

That’s in accordance with the newest analysis performed by Piper Sandler, which appears to be like at teen tendencies of word, and the way they’re shifting over time.

Based mostly on an annual survey of greater than 13,000 U.S. teenagers, Piper Sandler discovered that Netflix ranks barely greater than YouTube in every day video consumption, whereas TikTok beat out IG as essentially the most favored social app.

But, by way of utilization, Instagram remains to be primary, gaining some 7 proportion factors because the final survey. TikTok got here in second (+5%) adopted by Snapchat (-3%).

Which is not any shock. Youthful audiences have all the time gravitated in the direction of these apps, although as you may see, Snapchat has misplaced some floor within the newest Piper Sandler survey.

By way of different social platforms, Pinterest is producing extra curiosity than prior to now (+6%), whereas Fb has additionally seen a slight resurgence (+2%). The platform previously generally known as Twitter, in the meantime, declined in utilization by the identical quantity amongst teenagers (-2%).

The truth that Instagram stays in style may relate to consumer social graphs, and established networks within the app, whereas Meta’s shift in the direction of AI-recommended content material, which not everyone seems to be a fan of, has additionally elevated time spent within the app. Certainly, simply final week, Meta reported that there at the moment are 40 million younger adults utilizing Fb throughout the US and Canada every single day, the best stage in additional than three years.

By way of strategic planning, these insights in all probability don’t change your focusing on, as these have been probably the platforms you have been taking a look at already in the event you have been making an attempt to achieve youthful customers. However possibly Pinterest is value a glance, whereas Fb’s bettering AI advertisements may additionally present a stronger pathway to youthful audiences than it’s possible you’ll anticipate.

However nonetheless, its IG and TikTok that prepared the ground, whereas Snap maintains its relevance and affect over this cohort.

You may try Piper Sander’s full research knowledge right here.