# Instagram and TikTok Stay the Most In style Social Apps Amongst Teenagers

Instagram stays essentially the most used social app amongst teenagers, although TikTok is extra standard as an leisure supply.

That’s in keeping with the newest analysis performed by Piper Sandler, which seems to be at teen traits of observe, and the way they’re shifting over time.

Primarily based on an annual survey of greater than 13,000 U.S. teenagers, Piper Sandler discovered that Netflix ranks barely greater than YouTube in each day video consumption, whereas TikTok beat out IG as essentially the most appreciated social app.

But, by way of utilization, Instagram continues to be primary, gaining some 7 proportion factors for the reason that final survey. TikTok got here in second (+5%) adopted by Snapchat (-3%).

Which is not any shock. Youthful audiences have at all times gravitated in the direction of these apps, although as you possibly can see, Snapchat has misplaced some floor within the newest Piper Sandler survey.

When it comes to different social platforms, Pinterest is producing extra curiosity than prior to now (+6%), whereas Fb has additionally seen a slight resurgence (+2%). The platform previously often known as Twitter, in the meantime, declined in utilization by the identical quantity amongst teenagers (-2%).

The truth that Instagram stays standard might relate to consumer social graphs, and established networks within the app, whereas Meta’s shift in the direction of AI-recommended content material, which not everyone seems to be a fan of, has additionally elevated time spent within the app. Certainly, simply final week, Meta reported that there at the moment are 40 million younger adults utilizing Fb throughout the US and Canada daily, the very best stage in additional than three years.

When it comes to strategic planning, these insights most likely don’t change your concentrating on, as these have been doubtless the platforms you have been already for those who have been making an attempt to achieve youthful customers. However perhaps Pinterest is value a glance, whereas Fb’s bettering AI advertisements might additionally present a stronger pathway to youthful audiences than you could count on.

However nonetheless, its IG and TikTok that prepared the ground, whereas Snap maintains its relevance and affect over this cohort.

You’ll be able to try Piper Sander’s full examine information right here.